MEANS RACING TEAM SPONSORSHIP OPPORTUNITIES

SECTION 1

We invite you to sponsor the racing organization of Means Racing. Our goals are to race as many races as we can attend throughout the year to promote your company to the best of our ability.

Throughout the year we will compete in as many as 28 races in 3 different states.

Your sponsorship or co-sponsorship is negotiable and very much appreciated. You will receive publicity and advertising, in addition to logo and product identification through local and national press coverage. We also display the race vehicle with special appearances at local trade shows, car shows, malls, schools and charitable events.

Additional details about the drag racing team, and the benefits of sponsorship are provided below.

We’ll Win Together!

SECTION 2

Q What is drag racing?
A One of the fastest-growing fields of motorsports.
Drivers compete head-to-head in quarter-mile races.

Q Why should you care?
A More than 1.9 million people attend national, divisional
and local drag racing events each year. Another 200 million
watch the races on TV. Even more read about them in the
newspapers and magazines.

Q What does this mean to you?
A Drag racing fans are loyal to the sponsor who support
the sport they love. Sponsoring a drag racing team provides
a unique way to reach your customers and make new ones.

Q What is NHRA?
A The National Hot Rod Association is the world’s largest
motorsports sanctioning body. NHRA reaches major markets
throughout the country with the POWERade Drag Racing series.

Q Why Means Racing?
A We want to get you on the fast track in this rapidly
growing sport by sponsoring a 8 second, 155 mile per hour,
drag racing car.

WINNING
This is what NHRA is all about…winning sponsors and winning drivers.

People involved in drag racing have been successful both on and off the track.

Many companies achieve or surpass their marketing goals through their partnerships with drag racing teams.

SPORTSMANSHIP
Win or lose, drag racing brings out the best in people. Whether it’s a handshake at the finish line or helping out another team, drag racers respect one another.

This respect is the positive image you want representing you! Let us show you how Means Racing image and winning attitude can deliver the results you are looking for.

SECTION 3

Auto Racing Sponsorship

Auto racing is one of the most popular spectator sports in the country and has become a premier marketing tool for many businesses.

Auto Racing Sponsorship reaches a valuable and widespread consumer market:

· The average auto-racing spectator is 18 to 34 years old, affluent, well educated, and a significant contributor to the consumer marketplace.
· A Harris survey of sports reports that one of every four Americans in the 21-29 year old age bracket considers him or herself an auto racing fan.
· Sears Roebuck Co. determined that 75 percent of all males between the ages of 17 and 34 have been spectators of at least one auto race.
· First National City Travelers Checks estimates that 50 million potential purchases of their travelers’ checks attracted each year through automobile racing.

Auto Racing Sponsorship is an economical and cost-efficient method of advertising:
“The rule of thumb is that putting $1,000 behind a sports event generates the same exposure as $10,000 in advertising.”
The Wall Street Journal

“This is a good way to advertise. It’s the lowest cost per thousand [people] that I know of, including networks. It gathers a group of people that you don’t reach in other ways, and yet it crosses all of the advertising methods. So we have gotten very good results.”
Russell Chambers, President/Intermedius (on NBC’s
Telecast of the Michigan 500)

SECTION 4

Sponsorship Benefits

Your sponsorship of the Means Racing Team will benefit you through competition-related promotion and advertising.

Sponsorship benefits include:
· Spectators and competitors see and hear your company’s logo and name during each event.
· Marquee exposure of your company’s logo / name on the racecar itself.
· Drivers and crewmembers wear uniforms with your logo / name at all racing and promotional events.
· Traveling billboard exposure of your company’s logo / name on team truck and transport equipment.
· Use of racing team to enhance employee relations and client promotions.
· Monthly Team Newsletter provided as a marketing tool.

Your sponsorship goes to work for you as soon as your company logo / name or product identification is professionally displayed on the racecar. In addition, your company and / or product information can also be displayed on the drivers’ suits and crew uniforms and shirts.

Consumer-Oriented Activities:
· Televised use of the Means Racing team, race car or truck.
· Newspaper and radio advertising.
· Advertising through our website.
· Year-round press and publicity program.
· Advertising through handouts and t-shirts.

SECTION 5

Sales-Forced Activities:
· Team and racecar attend sales meetings and promotions structured around racing themes.
· Sales contests related to racing themes and products.

Dealer-Related Activities:
· Dealer-related point-of-sale presentation kits, theme-oriented promotions, dealer and race-event give-a-ways, self-liquidation items (posters, caps, decals, and photos), cooperative advertising arrangements, dealer group meetings with car / truck / team members present, race location activities with Don Morris and Greg Means, and media advertisements.

Visual Impact:
· The Means Racing team becomes your team, and displays your corporate colors and product logo on the car / truck, transportation vehicles and crew / driver uniforms.

Racing-Related Programs:
· Increased sales force effectiveness.
· Stimulate dealer interest for a broader distribution.
· Convey a positive race and win public image; easily identified by customers and supported by your company’s employees.
· Influence consumers to accept your product and seek it out at the retail level.

SECTION 6

THE BOTTOM LINE

Nostalgia Drag Racing

The 1965 Chevy Nova car can be painted from nose to tail in your design. From the starting line to the finish line, millions
of people will see your company’s name and colors on a
jarring 1050 horsepower Nostalgia Nova covering the quarter mile in the 8-second ranges at over 155 miles per hour. When the noise stops and the smoke clears, the parachutes blossom with your company’s name – bringing the car safely to a halt.

Greg Means
Team Owner, Tuner and Driver
Owner of Means Racing.

Career Best Elapsed Time: 8.91 (Sacramento, CA)
Career Best MPH: 152.6 (Sacramento, CA)
 

Because every company has different marketing goals and resources, Means Racing will work with you to tailor a sponsorship to meet your needs.

Through our experience in motorsports, we have seen what works and what doesn’t in drag racing sponsorships.

Means Racing wants your name to be a winner both on and off the track. Our goal is to build a winning team with your company.

SECTION 7

Team Transport

Moving a drag racing team from race to race across the
states require an elaborate team transport. This 44-foot
transport trailer can be covered with your name and company
colors, traveling thousands of miles a year grabbing the
attention of motorist where-ever we race. Quite the billboard,
don’t you think? And at the track – these transports become
the workshop for a team throughout the race weekend of drag
racing excitement. A 34-foot awning, embossed with your
company’s name, may be installed to protect the crew from the
sun and rain.

Driver and Crew:
Drag racing teams operate with a crew of four or five. The
team members represent the companies who back them. Each
driver and crewmember proudly wears the uniform of his or
her sponsor. From the driver’s helmet to the transmission
specialist’s work shirt, your logo can be seen by thousands of
racing fans. Camera shots often focus on the crewmembers
feverishly working on the car / truck between rounds.

Talk to us about your goals, and we’ll help you get more mileage out of your marketing dollar.

Contact us about your future involvement in drag racing.

SECTION 8

More Exposure:

With drag racing, fans are not just spectators, they’re more like
participants. People who go to drag races don’t just sit in one spot, they can tour the teams’ pit areas and get an up close look at the crewmembers in action. Drivers take the time to meet their fans, pose for pictures and sign autographs every day of the race. Many fans collect the free “info handouts” which have photos of the car, statistics about the driver, and information about the sponsor.
The car can be displayed at shows, expos, or your own headquarters, an excellent way to promote your company and its involvement in Drag
Racing.

RIDE WITH A WINNER

“Man has never invented a vehicle that he hasn’t raced…or used to promote a product. Automobiles, sailboats, skateboards and bicycles all have been raced with the stated or implied message: ‘Buy mine and run with a winner.’ But the sport that has made the most out of advertisers’ desires to ride with a winner is auto racing.”
Advertising Age

Press Coverage:
Your company and product benefits from the personal appearances; press conferences; media coverage of individual racing events including television, radio, newspapers, internet and websites, national consumer magazines, automotive trade magazines, and special-interest automotive publications.

SECTION 9

Means Racing's
Drag Racing Sponsorship
Levels

Level 1 Single Race Sponsorship $100.00 - $500.00

Single race sponsorship, contingency size logo on both sides of car and sponsorship announcements throughout race.

Level 2 Contingency Sponsorship $500 - $1,500.00

Sponsorship for the full race season with contingency size decal on both sides of car. Sponsorship announcements throughout race season.

Level 3 Associate Junior Sponsorship $1,600.00 - $2,500.00

Sponsorship for the full race season with 12 X 12 logos on both sides of race car as well as trailer, logo on driver and crew uniforms and all self-liquidation items. Sponsorship announcements throughout race season. Advertising on race team website and links to company homepage.

Level 4 Associate Sponsorship $2,600.00 - $5,000.00

Sponsorship for the full race season with 20 X 20 logos on both sides of race car as well as trailer, logo on driver and crew uniforms and all self-liquidation items. Sponsorship announcements throughout race season. Advertising on race team website and links to company homepage.

Level 5 Associate Senior Sponsorship $6,000.00 – $14,000.00

Sponsorship for the full race season with full size company logo on race car, trailer sides, driver and crew uniforms and all self-liquidation items. Advertising on race team website and links to company homepage. Sponsorship announcements throughout race season. More details to be worked out with car owner.

Level 6 Primary Junior Sponsorship $15,000.00 - $24,000.00

Sponsorship for the full race season, company logos on the doors, hood and decklid. Full size logos on trailer, driver and crew uniforms to match company logo as well as all self-liquidation items. Sponsorship announcements throughout race season. Advertising on race team website and links to company homepage. Discounts for multi-year contract. Opportunity to involve sponsor’s preferred charitable organization or cause. Tickets to the events including VIP passes where valid. Use of sponsor venue for launch, main event, or supporting event. More details to be worked out with car owner.

Level 7 Primary Major Sponsorship $25,000.00 - $50,000.00

Naming rights sponsorship (perceived “ownership” of the team), race car and trailer painted in company colors and logos along with matching driver and crew uniforms conforming to company requirements. All self-liquidation items will bear company colors and logos. Sponsorship announcements throughout race season. Advertising on race team website and links to company homepage. Opportunity to involve sponsor’s preferred charitable organization or cause. Discount for multi-year contract. Company has merchandising rights and product endorsements. Tickets to the events including VIP passes where valid. Use of sponsor venue for launch, main event, or supporting event. More details to be worked out with car owner.

SECTION 10

Conclusion

Thank you for taking the time to read over our proposal, if you have any questions, concerns or ideas, please contact us. We look forward to working with you and your company.
Thank You!

Greg Means
Means Racing
3604 Sutterwoods Way
Sacramento, CA 95827
(916) 362-7378